As Andrew and Ben sat in the back of the car, riding with Aunt Jenny and Grammy to ASU, Andrew saw one of the billboards advertising for Geico car insurance. You know, the one with the googly eyes ("I always feel like, somebody's watching me"... Like we don't need anything else to be paranoid about nowadays.) He exclaimed, "That's the money you could be saving with the Gecko!" How's that for effective advertising? Gotta love those clever Geico ad people.